There is much talk with the upcoming 2008 NBA draft over which player is the best and has the most potential. Without a doubt, most teams are looking to increase their overall success by drafting players that have proven themselves in camps or in their college careers. However, one thing that has failed to be covered in any of the pre-draft discussion is the marketability of each of the top 10 prospects. Marketability is a key factor in these draft prospects, as a player that grabs the public attention can be the difference between a sold out season and empty lower levels. Take for instance man-child Greg Oden of Portland and Andrew Bogut of the Milwaukee Bucks. Although they were both great big men and overall #1 picks, the sky is limitless for Oden, who is arguably the NBA’s next big man superstar while Bogut is still trying to make a name for himself. While it is hard to determine which of the prospects will be the next Chris Paul, Dwayne Wade, or Kobe Bryant in terms of becoming the face of a franchise, I believe I have devised a rather simple approach to making an estimate.
Facebook and Youtube, yes the social networks that have captivated our lives for years have often been ignored by the scouts and media. But with the new NBA draft age limit, I argue that Facebook should take on a new role in evaluating the player’s marketability. While attending college, the players strive to make a name for them both nationally and within the university.
Their successes at doing so will ultimately mean two things: lots of publicity and lots of friends. Requesting a player to be your friend on Facebook requires both time and effort (though not a lot of it). But the more friends the player has on facebook, the better received they are in the university and the public eye. A player that is beloved by both of those will bring in big money and attention to the school.
Take for instance National Player of the Year Tyler Hansbrough. Prior to the 2007-2008 season, Hansbrough had merely 331 facebook friends, 192 groups, and only 137 Youtube videos. After this remarkable season, he now boasts 609 friends, 395 groups, and 258 videos nationally. Hansbrough’s popularity might not help him transition into the NBA physically, but you had better believe his fans will divert their allegiance to the team that picks him up in the 2009 draft.
So according to these two sources, who are the top 10 most marketable players in the 2008 NBA draft? Surprisingly, it wasn’t that hard to calculate. There was a remarkable correlation between the number of Facebook friends and groups with the number of Youtube videos. More emphasis was given to Facebook groups and Youtube, since they rely on others to make the content instead of the busy athletes. Some athletes are selective in their friend requests, while some accept everyone. This was taken into account. Falling in at the bottom of the list were the two of three players that had no Facebook profiles, and merely 200 Youtube videos combined. (images courtesy of NBA Draft .net

10. Russell Westbrook: G UCLA
While Westbrook might be an efficient little speedster, he sure isn’t getting much national attention. Although there is potential for him to pull a Chris Paul or Tayshaun Prince and emerge from nowhere, it’s doubtful he will bring a club fame anytime soon.
Facebook Friends: None
Groups: 1
Youtube Videos: 60

9. DeAndre Jordan: C Texas A&M
Jordan was a close call because he has so many Facebook friends. However, his stats were lacking in exposure through user created groups and Youtube videos. If people aren’t willing to make the big man groups and post his videos, then that could give you a clue about the type of exposure he will bring to a NBA team.
Facebook Friends: 932
Groups: 9
Youtube Videos: 31

8. Eric Gordon: SG Indiana
Eric Gordon is a solid player with lots of exposure at a great basketball school. While he has a sweet stroke and has brought Indiana great guard play, he’s unlikely to be the next big name in sports. The investments on Gordon will bring a nice shot, but not much attention. He only has 30 videos for crying out loud!
Facebook Friends: None
Groups: 5
Youtube Videos: 113

7. DJ Augustin: PG Texas
It was a tough decision between numbers 6 and 7, but Augustin found himself on the latter end. While Augustin boasted great numbers and Ty Lawson-esque quickness, he still lacked a lot of the national media attention. I can foresee DJ becoming a breakout star in the coming years, but he will likely be a simple role player for the time being.
Facebook Friends: 281
Groups: 12
Videos: 80

6. Jerryd Bayless: G Arizona
Like his counterpart, Augustin, Bayless finds himself in a battle in what seems to be a draft all about the little guys. Playing under Herb in Arizona, Bayless was the star on a decent division one team. When the media or announcers brought up a point about Arizona, the name Bayless was usually mentioned. As ‘big man’ on campus, the students and community grew attached. He might not have the largest fan base, but with him comes the attention and fandom of Arizona. He also had the most friends in this list, which says something about his character and public image.
Facebook Friends: 1,702
Groups: 5
Youtube Videos: 60
5. Kevin Love: C UCLA
Love was a NPOY contender, and was the only big man in the country mentioned in the ranks of Tyler Hansbrough or Michael Beasley. However, Love finds himself in the lower tier of the top 5 players in this draft. Love made some amazing plays, proved himself as a ‘hybrid’ big man, and led UCLA to the Final Four in San Antonio (watching him play there was phenomenal). However, Love is just that, a big man. His season consisted of the regular post-up, outside shot routine. It got quite boring to watch, and all of his dunks were pretty mediocre unlike the athletic Hansbrough or Beasley dunks. It will take Love a while to lose some weight and establish himself as a predominate NBA big man, but I have no doubt he will do so in time.
Facebook Friends: 100
Groups: 11
Youtube Videos: 411
4. Derrick Rose: G Memphis
Rose is the type of guard that brings the flare to the game of basketball. He’s an all around versatile guard with arguably more athleticism than anyone in this draft. His Tiger fan base loves him as he will be the largest name to come out of this school since Penny Hardaway. Can you see any resemblance in their style of play? Perhaps some Air Derrick’s can come out of his future NBA career.
Facebook Friends: 1,459
Groups: 56
Youtube Videos: 423
3. Brook Lopez: C Standford
Although not as heralded as the other big men, there is something special about Lopez. He boasts more videos than anyone on this list because he completes spectacular plays. From a sharp shot to monsterous athletic dunks, Lopez has tons of potential in becoming a team’s next superstar. Although not high in real draft status, this man has unlimited upside in marketability. Take my word, he will be an impact player next year and will outshine most the players on this list.
Facebook Friends: 1,244
Groups: 10
Youtube Videos: 773
2. OJ Mayo: G USC
In all my years of college basketball, I cannot think of any player as self conceded as OJ Mayo. The kid recruited himself to play ball, then told the coach not to “worry about recruiting” because he was going to take care of it himself. Not only this, Mayo set his sites on Southern California to “increase his marketability”. Well, it worked. The high school player that was ejected to a standing ovation in his final game is finally in the national media, and not in the good way. Mayo is the player on this list that will capture the media’s attention through mishaps and Artest-like explosions.
Facebook Friends: 1,241
Groups: 59
Youtube Videos: 405
1. Michael Beasley: F Kansas State
Beasley was a NPOY contender from Kansas State, although I doubt he needs any introduction. From his high school days, to the recruiting process, to his one year at Kansas State, Beasley has been all over the national media. He is the type of big man that all teams drool over. Not only does his game speak, he also attracts lots of cameras and attention. Highlights galore for Beasley next year, and I would not doubt it if you see him hanging on your kid’s wall within a couple of years.
Facebook Friends: 151
Groups: 88
Youtube Videos: 582